QDO staff have spent the week meeting members, other exhibitors and talking to hundreds of members of the public as we launched the new consumer campaign, Queensland Dairy Farmers. The Cream of Australia.
As the campaign line suggests, this is campaign is a celebration of the Queensland dairy industry; our farmers and the quality milk and dairy products that we make here in Queensland. While TV, radio, social media and in-store material is still a work in progress, the EKKA proved too good an opportunity to miss.
With the dairy exhibitors in the new location, the CRT pavilion, the public was given much better access. Located between Sideshow Alley and the Showbag Pavilion, it was the logical stop off point for many families. So while many exhibitors were initially wary of so much traffic, they soon adapted to the circumstances and were then happy to answer the myriad of questions that the public had.
The Cream of Australia cutest cow competition also generated a lot of public interest with over 2,000 votes cast.
The exhibitors also got into the spirit - setting up their own voting ballot boxes and cajoling the public to vote.
It was a highly successful week for Queensland dairy.