Coinciding with school holidays, the Malanda Show was a big hit last weekend and made it the perfect time to meet QDO members coming in to watch the dairy judging.
Despite the sticky mess that was the Malanda Milla-Milla road gaining more publicity than the Show, visitor numbers were good and the winter drizzle didn’t keep the crowds from enjoying themselves.
The show was an opportunity for QDO’s marketing manager, Sarah to meet members and discuss the issues that are specifically pertinent in the North. The issue of oversupply and the freight levy being paid by Lion suppliers was raised by many.
With a single major processor operating in the far North, farmers are held over a barrel with regards to farm-gate prices and a surplus freight levy paid by farmers to have milk transported into South East Queensland. Lion has (and is still) investigating alternate uses or product lines for the 4 million litre oversupply, there is still no solution in sight meaning farmers are disincentivised to grow their businesses.
While the slated Go Local consumer-focused campaign will boost branded milk sales in the short term and the farm-gate price certification trademark will help customers make more informed decisions about the brands that support the dairy industry, QDO will continue to look at other avenues including a review of the viability for an export market both in the North and in South East Queensland.