Late yesterday afternoon, the Australian dairy industry rejoiced with the announcement from Coles and Aldi that they intended to remove $1/L milk across all stores from today.
While we celebrated when Woolworths first announced the removal of $1 milk from its shelves, the dairy industry could not claim success until Coles, Australia’s second largest supermarket in terms of market share, also agreed. That Aldi followed closely behind is no surprise.
“We are delighted by Coles’ announcement last night” said QDO President Brian Tessmann. “They have recognised that a fixed base price for milk was unsustainable and it is great that Coles appears keen to play a key role in helping move the Australian dairy industry forward. “
“$1 milk is dead and gone and it’s time to move on. We’re looking forward to working closely with all retailers, processors and government to address the larger systemic issues within the dairy industry. Finding and implementing long term, sustainable structural reforms is our next goal. Getting there will need to be a concerted effort by all parties” said Mr Tessmann.
“Having key political leaders including Agricultural Minister David Littleproud, Llew O’Brien and Matt Canavan keep the pressure on supermarkets throughout our campaign has been instrumental. Their continued support, and the support of all politicians, will be imperative to move the dairy industry forward” said Mr Tessmann.
The battle to end $1 milk has been waged by various state and national dairy industry bodies since it was introduced just over 8 years ago. Until now, it has been easy for supermarkets to ignore the noise and whinging.
“We have never said that a 10-cent increase was our end goal. It’s nowhere near enough. While all dairy farmers appreciate the goodwill of the Australian public in response to the drought, at the end of the day we can’t survive on charity and don’t want to. We simply want to get on with business and make sure that we can continue to provide Australians with fresh dairy produce” said Mr Tessmann.
“That the statement by Coles implies that they want to play a leading role in making this happen is not just a good thing, but a great thing” said Mr Tessmann.
For more information contact QDO 0424 416 317